
I’m Jon. I’m a Salesforce administrator, consultant and business analyst.
I was also an educator for 16 years and in sales for 6. My background in those two things gives me a knack for communicating technical ideas and translating them into a business context. Plus, having been in the trenches myself, I know all about the challenges facing your business. You’re probably here because you just bought Salesforce, you’re planning to, or you’re already on the platform but know that there’s more you can do with it.
I’ve engineered custom solutions for clients in varying stages of growth across a wide range of industries. Most problems have more than one solution. My goal is to find the one that gives your business the most value and provides the easiest user experience. Whether you’re new to Salesforce or you want to completely revamp your current org – I can help. I always meet people where they are in their understanding of Salesforce and what the platform can really do for them.
When you partner with me, you get someone who understands your business and can explain how to leverage Salesforce to improve processes, save time, catch errors, provide real time insights, improve experiences for your team and customers, etc. You get the picture. . Let’s be honest, Salesforce can be expensive. It’s an investment that you know is supposed to pay off eventually. I can make sure it pays off now. You’ll get the best ROI from Salesforce so your business thrives. We’ll make sure you can shift time and energy from putting out fires to making the most valuable contribution you can. You’ll finally be working on your business and not just in it.
If you want to have a conversation about your business, Salesforce, or how any of this is supposed to work – get in touch. Let’s chat.
Why Minded in 2 minutes
Why Minded is a boutique consultancy, we’re not like the big guys and never want to be. The larger a consultancy, the less personal things are. It’s easy to get lost among all the other clients–at some point, you’re no longer a name but just a number. You feel like you’re part of an assembly line, you get boilerplate answers instead of the personalized solution your business needs and deserves.
Nobody wants to be passed off to an ‘Account Executive’ who’ll in turn direct you to 3 different specialists every time you request something. There won’t be a bunch of people CC’d on multiple email threads because they have to get permission from senior management to do anything. You’re not gonna have to wait 3 business days just to get a response.
We actually try to limit how many clients we work with so we can give you and your business the focus you deserve. This way, you know you’re working with people who care and who’ll have the time and resources to make sure you’re happy.
We’re not like that. Doing good work, giving good advice, and developing good solutions requires us to immerse ourselves in your business. We work with you as partners. That’s how we can both get the best results.
That being said, we understand that we might not be the perfect partner for everyone
There’s no one-size-fits-all solution and there’s no one-size-fits-all consultancy. It’s unrealistic to assume that we’d be the right fit for every single business, everyone values different things after all.
If you’re…
Determined to grow your business and know that you can do even better than you’re doing now.
One of the most important things to bring to the table is your motivation and drive to move forward. This determination to reach greater heights is a huge contributor to your success working with us and will dramatically improve the results you get.
Ready to actively collaborate and willing to invest time into this.
We’re going to provide very clear and regular updates throughout our partnership and we’ll be investing as much time as necessary doing collaborative consultations with you so we completely understand your business, needs, and preferences. That does mean you’ll need to meet with us at least once a week.
Transparent communication and active collaboration is absolutely integral to success. We’ll always make sure these meetings happen on a day and time that works best for you. If anything comes up you can always just tell us so we can reschedule. No biggie.
Don’t just take our word for it.
Jon is very knowledgeable, analytical, and solution-oriented in his approach. We have a complicated instance of Salesforce, and in every case, he was able to internalize what we were asking for, determine potential solutions, and then determine the best option for us. We have a combination of technical-minded staff and big-picture type thinkers, and he works well with the whole range. He’s clear about scope, timing, and effort, and he’s conscious of budget and communicating blocking factors. In short, a great resource for Salesforce support.
I highly recommend Jon for assistance with Salesforce. His “working meeting” approach is really powerful in that it provides a collaborative environment where we were able to quickly brainstorm potential outcomes, explore options, and quickly create a tool that ended up exceeding my expectations.
Additionally, he offers insight into best practices and functionality that I had not originally considered, extending the value of the tools he creates. This leverage comes from working with a variety of clients and taking the “great ideas” from one project to the next.
He has been an outstanding consultant in that he quickly grasps what I am trying to accomplish and can rapidly turn around a working tool. Additionally, his documentation and organization of the work is a resource unto itself. Being able to visually understand the customization and automation is an amazing added bonus.
Jon is the embodiment of that ideal developer that everyone wants to have in their contact list.
Jon and the Why Minded team are absolutely world class at what they do. They provide an incredible mix of technological know-how with a real ability to understand businesses and combine those for superior execution.
We have used Why Minded for almost 3 years in our organization and cannot recommend them more highly. Superb.
Jon has helped our business develop new strategies to progress relationships with the utilization of Salesforce. He took our ‘out of the box’ platform and advanced it to precisely fit the needs of our ever changing and growing company. His explanation of the “why” along with his vast knowledge to modify formulas in the customization of our platform have made it more functional and given focus to our employees.
Best of all, he taught us how to customize and configure Salesforce ourselves to meet our needs as we grow. I would highly recommend Jon to anyone that is using Salesforce and needs some additional admin assistance. He developed training videos and simplified the customization process so it’s easily understood by all users. He is flexible and his response time is unmatched by anyone. The extra time and care he puts into his work is appreciated by our entire company. Thank you!
My company needed a new database and I had been put in a time crunch to get it done. I was very nervous about implementing it quickly because mine was about to expire and it was a big job. Salesforce had told me that it could be done myself but after diving in I was very confused by the Salesforce Pro platform, it was way over my head and I did not have time to try and learn to maneuver through building it up on my own. It was like he was reading my mind on what we needed. Because of his expertise he was able to have insight on what my company needed and gave ideas and options on how to set it up effectively for my staff to navigate with ease.
Jon was/is the reason my company is so organized and has stayed that way. He has set up our entire Salesforce Pro database and trained us either in person or with these awesome training videos he can whip up. Jon is patient with me/us as there was a lot of information to retain.
Jon’s knowledge base is incredible, he has been doing this for a very long time. We have been able to come back and get updates done whenever our company needs new tasks completed or changes tweaked on our CRM. I have zero complaints and I do not see how he could have done anything better. I am completely satisfied and will recommend Jon to everyone I know. I look forward to continuing to hire and work with Jon in the future.
We hired Jon to help us integrate a shipping system with Salesforce and streamline our business processes. He was able to build the necessary fields and formulas to get our shipping system working smoothly with Salesforce. He also found several ways that we could easily identify specific problems with overdue accounts and automate some processes that used to take several separate steps that now happen automatically and save our users significant time.
Jon is amazing! We had to search for a freelancer when our Salesforce project began to go awry. Jon answered my test job post honestly which encouraged me to engage him further. Once we got into the scope of associated items Jon proved to be an expert on Salesforce and a VERY quick worker.
He helped me to solve an issue in under two hours that the Salesforce help desk had worked on for 10 days without success – these items were critical to our launch and had resulted in a large delay. When we worked further into the project Jon helped to identify other issues that required attention and solved them. He coordinated with me no matter what time of the day I had questions and even worked well after what most would consider normal business hours to help me resolve critical items.
I can honestly say that if we had not found Jon, our Salesforce launch would have been far from ideal and would have ultimately been a horrible experience. If you are looking for somebody with extreme knowledge and natural curiosity who is willing to put in the work to help you solve your problems then you found the right freelancer! You won’t be disappointed.
I presented Jon with a very challenging project with a lot of moving parts and he absolutely rose to the occasion and tackled the project with passion and determination. It is easy to give someone praise when they are assigned an easy task and complete it without hitting any bumps in the road. However, you learn a lot more about someone when the project is complicated and there are bumps, obstacles and challenges (some significant) along the way. I learned a lot about Jon throughout this journey and I would highly recommend him. I give Jon and his team 6 stars (out of a possible 5) for the incredible work they did for us. I will continue using Jon and his team for future projects as they have opened my eyes to the endless possibilities that exist to automate our business using the Salesforce CRM.
We have formed an incredible partnership with Jon, and the team at Why Minded has been great to work with! We’ve worked on several small projects that are actually part of a multi-step, complex, and highly involved larger project. I honestly cannot imagine having gone down this path with anyone else.
Aside from being highly intelligent, Jon is humble, honest and open to stress testing his ideas (literally and figuratively). There are a lot of smart people out there but the trade off is usually the smarter they are, the harder they are to work with, but Jon breaks that stereotype. I would HIGHLY recommend Jon to anyone who has a complex project!
Jon and his team at WhyMinded were incredible to work with. They are experts in Salesforce, but that’s not what makes them so valuable. With a background in education, Jon and his team always seek to understand the real problems first, and then are able to teach them back to me to help me understand.
We were doing a complete overhaul of our salesforce instance and through every step of the process, Jon helped me to think through every facet of a build ensuring we didn’t miss a unique scenario. One of the greatest and most challenging things about Salesforce is that there are 6 different ways to do almost everything. Jon was always careful to make sure that the solution was the best option for us and the solution that we were solving. Many of our calls would consist of me explaining the problem, Jon asking a few questions about it, and then drawing out his ideal solution which would be implemented quickly, sometimes even on the call.
Jon and his team are my #1 recommendation for Salesforce consulting.
Jon and Why Minded is probably the single best business decision I have ever made.
At first I was hesitant to make another ongoing financial commitment and only saw it as an expense, and I was also worried about the time investment required from my end..
But after only a couple of months the investment had completely paid itself off with dividends. Jon and his team are genius. My business became objectively more efficient, our processes became clear and simple, and both employees and customers all took notice.
Jon and the team at Why Minded have been nothing short of extraordinary to work with. They were able to understand not only my business model but how I fit within my industry. Through insightful consultative conversations our challenges were clearly defined but most importantly, Jon and his team created pathways and strategies that transformed our business processes. Why Minded and Jon created custom tools that served our unique pain points. These tools and solutions have taken massive friction out of the workflow and made us more efficient, more profitable and happier.
Thank you Jon and your team for being so impeccable and a delight to work with!
As my go-to expert for all matters related to Salesforce and more, Jon has consistently demonstrated a wealth of knowledge and experience in his field. What sets Jon apart is not only his expertise but also his resourcefulness. He has an innate ability to navigate through complex challenges, which has proved invaluable time and again.
Moreover, Jon exhibits a level of dedication that is truly commendable. No matter the task at hand, he always makes time to address it, ensuring that every moment spent brings value to the project.
Above all, I appreciate Jon’s honesty in his professional interactions. This trait, combined with his other qualities, makes him a trusted advisor and partner in my projects. I look forward to continued collaboration with Jon and highly recommend his services to others seeking a dependable and skilled professional.